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October 22, 2020

Virtual Brainstorming Tips and Tricks

Bruna Martinuzzi


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Teams and organizations are working virtually more than ever. But this means that finding ways to work collaboratively has become challenging. One way to overcome this is by hosting virtual brainstorming sessions. These can be a fun and energizing way of bringing your team together to solve problems and generate creative ideas.

Virtual Brainstorming Versus In-Person Brainstorming

Your "gut feeling" may be that virtual brainstorming sessions are in no way as effective as in-person ones. But, actually, virtual sessions can prove to be better on several counts!

In a 2015 Harvard Business Review article, Why Brainstorming Works Better Online, psychologist Dr Tomas Chamorro-Premuzic states that "...virtual [brainstorming] sessions generate more high-quality ideas and have a higher average of creative ideas per person, as well as resulting in higher levels of satisfaction with the ideas." Chamorro-Premuzic's research also revealed that almost 70 percent of participants perform worse in traditional sessions compared to virtual ones.

This is often because, in virtual brainstorming sessions, people must initially work solo before submitting their ideas. This can offer a number of advantages. For one thing, it means people can submit their ideas anonymously, thereby reducing fear of judgment.

It can also produce more diverse results because participants are less likely to be influenced by others. Giving in to groupthink can sometimes lead to conformity. But, virtual meetings level the playing field. They prevent dominant participants from talking too much and eclipsing other, more introverted team members.

Virtual Brainstorming Techniques


The practicalities of hosting a virtual brainstorming session may feel overwhelming. But one great method you can use is brainwriting.

A popular and lively form of brainwriting is known as "6-3-5." During a 6-3-5 session, brainwriting exercises are split into several rounds. In each round, six people write down three ideas each within five minutes.

To learn more about this technique, check out our article on Brainwriting.

Figure Storming 

Another technique I've used is Figure Storming, which can be easily adapted for virtual brainstorming events. It's a useful and fun way to tackle an issue or problem by putting yourself in someone else's shoes.

To use Figure Storming use the following steps:

  • Step One: Get each participant to select a well-known figure of their choosing. This could be someone from industry, a literary or historical figure, a celebrity, an idol, a boss, or a customer.
  • Step Two: Once participants have chosen their figure, encourage them to put themselves in that person's shoes. How do they think the person would approach the problem? What solutions might they come up with?

For example, a marketing manager of a small business who I was working with wanted to modernize his marketing strategy. But he found that traditional brainstorming wasn't yielding satisfactory results. So, we decided to switch tactics and use Figure Storming.

Being a marketing specialist, he'd read some books by marketing guru Seth Godin. So I asked him to envision how Seth Godin would approach the issue. Suddenly his eyes lit up. We brainstormed the issue, and he came up with a surprising number of ideas.

Addressing an issue by looking at it from the perspective of another person can yield more interesting and diverse results. Figure Storming can be particularly helpful when you feel like you've hit a "brick wall" and don't know where to go next. It's good at shaking things up and can free you from rigid or unconstructive thinking patterns.

Virtual Brainstorming Tools

There are loads of virtual brainstorming apps you and your team can make use of. One great tool is ideaboardz, which you and your team can use to write down and share your ideas virtually.

Here's how to use it:

  • Get each team member to write down their ideas on a virtual ideas board.
  • They can then share the URL of the ideas board with the moderator, who then combines and sort through them.
  • The moderator then distributes these combined ideas to the team.
  • The team can vote on the top three or four ideas to take forward.

There are several other virtual brainstorming tools out there that offer similar services. These include:

  • Mural – allows you to add ideas onto a virtual whiteboard using sticky notes which you can organize into lists, flowcharts, diagrams, methods, and pictures.
  • Miro – you can select from 120 brainstorming templates, including Kanban Boards, Mind Maps, User Story Maps and Customer Journey Maps.
  • Stormboard – people can add pictures, sticky notes, sketches and documents onto a shared stormboard. You can then organize, comment, vote on or assign these to different team members.
  • LucidSpark – a virtual whiteboard that people can add ideas and drawings to, which you can then organize using tags and vote on. This app also includes a handy "timer" feature so that you can time your brainstorming sessions.

Tips for Hosting a Virtual Brainstorming Session

When moderating a virtual brainstorming session, it's your responsibility to create an environment where everyone feels able to speak up. Here's a few quick rules that can help you to run a successful and effective virtual brainstorming session:

Don't Be Afraid to Press Mute!

The mute button's there for a reason – so use it! Give everyone a chance to speak by calling on specific people and encouraging others to set themselves to mute. This will prevent discussions being dominated by just one or two "loud" voices. And will mean that people can really "listen" and "hear" each other properly.

Lay Down Some Ground Rules

Set out some ground rules upfront, and go over these quickly at the start of each session. When people know what they need to do and are clear on the detail and purpose of the meeting, they will be more open to participating and sharing their ideas.

Include your "mute button rules." For example, you could say, "In the interest of time and to give everyone a chance to contribute, a person is allowed to have the floor no more than twice in a row, and then it's someone else's turn. Make sure that you switch on your mute button when someone else is speaking."

Other things to include in your "Ground Rules" could be your contingencies for poor internet connection. What should people do if their connection fails? Or if their microphone doesn't work? Could they include comments in the Chat function instead?

You may also want to explain how the session will work and give a mini-introduction on the type of virtual brainstorming tech that you'll be using. You could even allow two or three minutes for people to play around with the tech before you start the main session.

Preparation Is Key

I find that the power of brainstorming is greatly enhanced when participants put in a little prep work first.

This could include checking and testing your virtual meeting software ahead of time, checking microphones, and spending some time playing around with the virtual brainstorming app you've chosen to use. Doing this will help to boost people's confidence and increase engagement when you come to host your virtual brainstorming session.

If you have any tips or tricks that you've found useful when hosting virtual brainstorming sessions, please share them in the Comments section, below.

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2 comments on “Virtual Brainstorming Tips and Tricks”

  1. Interesting ideas. The more secure the space, the more likelihood of innovation.

    1. Good point Deborah about the importance of creating an environment of psychological safety in order to foster creativity and innovation.

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