Farm inc. – Introducing Marketing Principles in the Agricultural Sector

Modern farming is far more than growing crops, handling livestock or producing agricultural products: it requires complex business and financial decisions. In an ever more competitive environment, farmers and agricultural managers need to continuously learn about latest developments in the sector and improve their knowledge and skills. Agricultural enterprises (especially the smaller ones) and farmers are often in a disadvantageous position compared to other bigger players in the food chain, such as food manufacturers, wholesalers, retailers, and face a common problem: their efforts to maintain and improve their market position, to upgrade their market share and to expand their business activity internationally, often go unrewarded. Cost effective and easily accessible training opportunities are, therefore, essential and more needed now than ever before.

To this end, the Farm inc. project, co-funded under the Lifelong Learning Programme of the Europen Union, upgrades the skills and competences of agricultural entrepreneurs, so as to better brand and market their products.

Access the free online, interactive learning & training platform here – available in English, French, Greek, Italian and Latvian.