Food as a souvenir – Problem based workshop

Food as a souvenir – Problem based workshop

The 2nd Croatian ERASMUS+ FOODBIZ workshop, held on 14 th of February 2019 was organised in partnership and in the premises of “Primorsko – goranska Kasetica” a regional public institution charged with promotion of local and regional autochthonous food products. The workshop was attended by over 40 participants, among which were researchers, students, local producers of food as well as experts from areas of business consulting, design and marketing. At the very beginning of the workshop the students presented the results of their own research of food souvenirs in Primorsko – goranska county with the main result that the island of Krk is most advanced in terms of visibility of autochthonous food as a souvenir. After the student research results discussion, prof. Marija Cerjak from University of Zagreb followed with a lecture on importance of locally grown food as an additional motivation for food products purchase. Emphasising the importance of European quality and origin certification of food products. Jana Blažević Marčelja from STEP RI Science and Technology Park of University of Rijeka held a lecture on strategic pricing of food as a souvenir, along with optimal price setting recommendations grounded in the Rational Choice Theory framework. Designer Nela Dunato concluded the workshop emphasizing the importance of product labels design with a demonstration of good and bad label design solutions of food as a souvenir.
The 2nd ERSMUS+ FOODBIZ Problem Based Learning Workshop Croatia was based on concepts of co-creation and joint learning between students and business players in an interdisciplinary environment.

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